Income and electricity consumption relationship marketing

income and electricity consumption relationship marketing

This paper investigates how per capita income influences energy demand and CO2 picture of the relationship between income, consumption and emissions. . present paper, GDP and income are evaluated at market exchange rates. 4. The income effect is the change in demand for a good or service caused by a change in a consumer's purchasing power resulting from a change in real income. changes in relative market prices and incomes impact consumption The income elasticity of demand measures the relationship between a. Energy consumption increases with income in emerging market and Some studies found a positive relationship between financial development and energy .

The final section summarizes the findings, discusses some of the insights they provide concerning future trends in energy use and carbon dioxide emissions, and identifies some topics for future research.

The Demand for Energy Services This section reviews the theory and empirical evidence on income and price elasticities related to energy service demand. Income Elasticities The demand for energy is driven by the desire for energy services, such as space and water heating or cooling, powering of appliances, lighting, and transportation Goldemberg et al. Consumer theory states that individuals and households consume goods and services in order to maximize their utility subject to their budget constraints and the current prices of goods and services Deaton and Muellbauer As incomes and consumption of goods rise further, the marginal utility of consuming a good is assumed to decrease.

income and electricity consumption relationship marketing

Saturation effects imply that with greater income, consumption of goods will eventually increase only moderately. Beyond these very basic points, economic theory offers little information about either the size of income elasticities or why they are likely to change Lewbel Thus the size of and trends in income elasticities is an empirical question.

Determining the Relationship Between Consumption and Household Income

Early empirical evidence Engel provided the classic evidence on how shares of expenditure and consumption change as incomes rise among Belgian workmen in the s. Interestingly, however, the share of income spent on fuel and light remained constant 5 percent of the total budget across the income levels studied see Chai and Moneta British studies in the s found that consumers generally spent about 5 percent of their budgets on fuel Stigler Another study Eden found that urban consumers spent more than their rural counterparts on fuel i.

income and electricity consumption relationship marketing

Thus this brief review of early empirical studies hints at the possibility of an inverse-U relationship between income and fuel consumption. Recent empirical evidence A number of more recent studies have used cross-sectional data to identify changes in income elasticities. For example, Joyeux and Ripple estimated that between andthe income elasticity of total energy demand in developing and industrialized countries was 0.

Medlock and Soligo and van Benthem and Romani found that at early stages of development, industrial energy demand grew rapidly but then tapered off; meanwhile, although residential and commercial demand grew more slowly, it continued to grow steadily even at higher levels of economic development.

income and electricity consumption relationship marketing

Finally, expansion of demand appeared to start later in the transport sector than in the industrial sector, but it increased more rapidly than in the domestic and commercial sector. Nevertheless, Medlock and Soligo and van Benthem and Romani found that energy demand growth rates declined in all sectors at higher levels of economic development.

Residential sector income elasticity appeared to be constant at about 0. Income elasticity of energy demand in the transport sector appeared to fall as income levels increased, but only slightly—from 0. Implications of the empirical evidence One interpretation of these empirical results is that, at low levels of economic development, most goods and services are luxuries relative to basic foods.

This means that, with the exception of basic foods, as incomes rose, consumption of all goods and services increased more than proportionally.

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Certain goods and services, such as shelter and cooking, might be seen as urgent needs, and thus as budgets increased, these services were prioritized Chai and Moneta With this in mind, one might expect the income elasticities associated with these services to increase first.

As mentioned earlier, saturation effects mean that households will demand proportionately less shelter and cooking, as well as fewer basic foods, but more of other goods and services.

Thus if one examined a period of hundreds of years, one would expect that as an economy developed, there would be a series of waves of income elasticities for different goods and services. Price Elasticities and the Rebound Effect Turning to price elasticities, following a decline in prices, energy consumption may increase more than proportionately, less than proportionately, or, in rare cases, even decrease Deaton and Muellbauer Expenditure and Income The difference between income and consumption is used to define the consumption schedule.

When income grows, disposable income rises and thus consumers buy more goods. The result is an increase in the consumption of major purchases and non-essential goods. The increase in consumer expenditures is not a direct relationship to income. For every extra dollar earned, there may be a fraction spent on disposable income.

Demand - Wikipedia

Low-income areas may actually see more in expenditures than in actual income at different times. The difference between income and consumption is how much is spent and left over as savings at the end of the month. There are many factors that determine why consumers choose to spend more on goods not required for day-to-day living expenses.

income and electricity consumption relationship marketing

These include stock market trends, tax laws, and even consumer optimism. Economic experts look at historical data to predict future trends based on new market conditions. The Effect of Consumer Confidence Consumers won't spend money unless they are confident in their personal economic situation and strength.

The Relationship Between Income & Expenditure

A strategy needs to be designed to transform the negative demand into a positive demand. If people are unaware, have insufficient information about a service or due to the consumer's indifference this type of a demand situation could occur. The marketing unit of the firm should focus on promotional campaigns and communicating reasons for potential customers to use the firm's services. Service differentiation is one of the popular strategies used to compete in a no demand situation in the market.

At any given time it is impossible to have a set of services that offer total satisfaction to all the needs and wants of society. In the market there exists a gap between desirables and the availables. There is always a search on for better and newer offers to fill the gap between desirability and availability.

income and electricity consumption relationship marketing

Latent demand is a phenomenon of any economy at any given time, it should be looked upon as a business opportunity by service firms and they should orient themselves to identify and exploit such opportunities at the right time. For example, a passenger traveling in an ordinary bus dreams of traveling in a luxury bus. Therefore, latent demand is nothing but the gap between desirability and availability.

Some services do not have an all year round demand, they might be required only at a certain period of time. Seasons all over the world are very diverse. Seasonal demands create many problems to service organizations, such as: Strategies used by firms to overcome this hurdle are like - to nurture the service consumption habit of customers so as to make the demand unseasonal, or other than that firms recognize markets elsewhere in the world during the off-season period.

Hence, this presents and opportunity to target different markets with the appropriate season in different parts of the world. For example, the need for Christmas cards comes around once a year.

Or the, seasonal fruits in a country. Demand patterns need to be studied in different segments of the market.